Blackney Hayes is creating a new brand image for a 224-room hotel located in New York City. The new lobby design incorporates a mixture of industrial materials, warm, wood tones, and pops of color that were inspired by the urban landscape of the city. While designing the space, a particular focus was put on the lighting, which is meant to invoke the energy and movement inspired by New York City. The upper floors and guest rooms will be upgraded to create a fresh and pleasurable experience for guests. The newly branded hotel will represent the type of traveler who is plugged-in, engaged, and looking for convenience and comfort.